K2 Sports Europe, through its parent company K2 Sports, LLC, is committed to respecting the privacy of our website visitors, customers, partners and employees by protecting your privacy and complying with applicable data protection and data protection laws such as the GDPR guidelines. We believe it is important that you understand what type of information we collect about you, how we protect that information and how it is used. By using the Site, subscribing to email news, or otherwise providing information to us, you accept the practices described in this Privacy and Privacy Policy ("Privacy Policy"). Our privacy policy is designed to help you understand clearly and easily: the purpose of this privacy policy; what information is collected; how your information is collected, used, processed and shared; Your rights to personal data and how to control your information; and information on cookies. We recognize the need for appropriate safeguards and handling of personal information (“personal information” refers to information about an identified or identifiable natural person) that you provide to us. This Privacy Policy sets out the privacy principles that K2 Sports follows in relation to your personal information. This privacy policy applies to all personal data that K2 Sports receives on the website "". This also applies to personal data that we collect when you otherwise interact with us, e.g. B. when you make a payment, place an order, sign up for email, or contact customer service. This policy also applies to personal information we receive from our partners and third-party sources. We will protect your personal data by appropriate technical and organizational measures and protect against access by unauthorized third parties. Since we cannot guarantee complete data security even when communicating by e-mail, we recommend that you use encryption or the postal service for confidential information. This Privacy Policy applies to European Union and Swiss Personal Data collected, used, stored and processed by K2 Sports in the United States, European Union, Canada, Japan, Norway or China.

Privacy Policy

In order to use the website, deliver goods or provide services, we collect various types of data, some of which are provided by you as a user and some of which are required to use the website or arise from the use of the website. Personal data are individual details about personal or factual circumstances of a specific or identifiable natural person, such as your name, your address, your telephone number, your payment details and your IP address. Your personal data will only be passed on or otherwise transferred to third parties if the transfer is necessary for the purpose of contract processing (e.g. for payment processing or the sending of goods via parcel service) or if you have expressly consented. There is no other use of the information or automated decision-making. If we use commissioned service providers for individual functions of our offer or would like to use your data for advertising purposes, we will inform you in detail below about the respective processes. We also state the specified criteria for the storage period.

The following data protection principles apply to the use of this website and other services offered via it (e.g. contact form, registration, comment function):

  1. We protect your personal data by taking all reasonable and necessary technical and organizational measures so that they are not accessible to unauthorized third parties.Our website and other services offered through it therefore use appropriate encryption mechanisms for the provision of content and during the input and transmission of data.When communicating by e-mail, we also recommend that you use encryption for confidential information.
  1. The person responsible in accordance with Art 4. Para. 7 of the EU General Data Protection Regulation (GDPR) is K2 Sports Europe GmbH, Seeshaupter Str. 62, 82377 Penzberg (see also our imprint).The data protection officer is DataCo GmbH, Dachauer Str. 63, 80335 Munich, Germany (, can reach our internal data protection coordinator at or via our postal address with the addition “data protection”.
  1. Your personal data will only be passed on to third parties
  1. If you send us email messages or other communications, including but not limited to comments, or type them directly on the website, we will retain such communications in order to process the request, respond to questions and improve the website, products and services.We delete the data arising in this context after the storage is no longer necessary, or restrict the processing if there are statutory storage obligations.
  1. If you provide feedback (e.g. on the website), we may use and disclose this feedback for any purpose as long as we do not provide it with your personal data, i.e. publish it anonymously or pseudonymously.The collection of the data contained in such feedback and the handling of all personal data contained therein will be carried out in accordance with the above data protection principles.
  1. You have the right at any time to inquire about the data collected about you free of charge.You also have the right at any time to revoke your consent to the use of your personal data with effect for the future and to request correction or deletion of the data stored by us.In particular, you have the following rights with regard to your personal data:

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us. Specifically, you have the following data subject rights:

  1. Data that you provide to us as a user:
  1. Data that is collected directly as part of the use of the website:

If you use the website purely for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. If you want to view our website, we collect the following data, which is technically necessary for us to display our website to you and to ensure stability and security (legal basis is Art. 6 Para. 1 S. 1 lit. f) GDPR):

Our website uses cookies when you visit it and when using the services offered via the website. Cookies are text files that are stored in the internet browser or by the internet browser on the user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic character string that enables the browser to be clearly identified when the website is called up again. We set cookies, among other things to make our website more user-friendly. Some elements of our website require that the calling browser can be identified even after a page change. The following data is stored and transmitted in the cookies:

Language settings, log-in information, cookie settings, search terms and other information required to provide the website.

The user data collected in this way is pseudonymized by technical precautions. The data is not stored together with other personal data of the user. We also use cookies on our website, which enable an analysis of the surfing behavior of users. The following data is stored and transmitted in the analysis cookies:

User behavior on our website and other information used for marketing purposes.

The legal basis for the use of technically necessary cookies and related data processing is Art. 25 Para. 2 TTDSG in conjunction with Art. 6 Para. 1 lit. f) GDPR. The processing serves to make it easier for you to use our website and to be able to offer you our services as desired. Some functions of our website also do not work without the use of these cookies and could there fore not be offered. Our legitimate interest in processing the cookies results from the aforementioned purposes.

The legal basis for the use of technically unnecessary cookies is your consent, which you have given us via the cookie banner in accordance with Art. 25 Para. 1 TTDSG in conjunction with Art. 6 Para. 1 lit. a) GDPR. For these services, you can revoke your consent at any time with effect for the future or give it again later. Alternatively, you can prevent the storage of cookies by setting your browser software accordingly. Please note that the browser settings you make only apply to the browser you are using.

You can set your browser to notify you when a cookie is being sent. This opens up the possibility of either accepting or rejecting a cookie. The data collected and analyzed is used to improve services and the website, to personalize the web experience and to enable easy log-in with persistent log-in cookies.

We may use third-party services to evaluate cookies in order to assess the effectiveness of the Website and the Services and to determine how visitors use the Website and/or the Services and, where appropriate, to enable a personalized user experience. For this purpose, the website may use web beacons (tracking pixels) and cookies that the third-party providers make available for this purpose. The information that the provider collects includes the pages visited, navigation patterns and similar data. This data enables us to find out which product information is most interesting for users and which offers users prefer to look at. Furthermore, we do not rule out the possibility that we transmit anonymous usage data for market research purposes. Although third parties may log the data originating from our website on our behalf, we have control over how this data can or may not be used. The cookie itself does not contain any personal data, but if you provide personal data when visiting the website and do not delete the cookie from your browser after providing this data, the provider collects the non-personal data stored in the cookie (such as the number of of visits to the provider) and stores and processes them anonymously.

  1. Data that is collected as part of the use of the website by analysis tools we use (WebAnalytics) or third-party services:

We use Google Analytics to analyze and regularly improve the use of our website. We can use the statistics obtained to improve our offer and make it more interesting for you as a user. Google Analytics is a web analytics service provided by Google Inc. (“Google”), which uses cookies to analyze how you use the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, as a result of the activation of IP anonymisation on this website by us, your IP address will be shortened beforehand by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage to the website operator. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full. You can also prevent the data generated by the cookie and related to your use of the website (including your IP address) being sent to Google and the processing of this data by Google by using the browser plug-in available under the following link. Download and install in:

Third party information: Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001. User conditions:, overview of data protection:, as well as the data protection declaration:

The legal basis for the processing of the user's personal data is basically the user's consent in accordance with Art. 6 Para. 1 S. 1 lit. a) GDPR.

The legal basis for the transfer of the user's personal data to a third country is the user's consent in accordance with Art. 49 Para. 1 lit. a) GDPR.

  1. For orders in our B2B online shop, we use a solution from Mobimedia AG, 84347 Pfarrkirchen, Germany.Personal data, names, addresses (delivery and billing address), telephone number (optional) and e-mail addresses can be recorded and transmitted in order to process the order.The legal basis is Art. 6 Para. 1 S.1 lit. a,b) GDPR.We are also obliged by law to process your e-mail address in the event of a purchase via our website (Art. 6 Para. 1 S.1 lit. c) GDPR).We store the collected data for the duration of the contract and until the expiry of the statutory or possible contractual warranty and guarantee rights.After this period has expired, we will keep the information on the contractual relationship required under commercial and tax law for the periods specified by law.
  1. We work with the parcel service UPS to ship orders.United Parcel Service of America, Inc ("UPS"), 55 Glenlake Parkway, NE Atlanta, GA 30328, USA.For the delivery of goods, among other things, the personal data required for parcel shipping, such as name, address and, if applicable, communication data, are processed.The legal basis is Art. 6 Para. 1 S.1 lit b) GDPR.For more information on handling user data, see UPS's privacy policy at .In exceptional cases, we also work with the DPD parcel service to ship items.DPD Deutschland GmbH, Wailandstrasse 1, 63741 Aschaffenburg, DE.Further information on handling user data can be found in DPD's data protection regulations at

(June 2022 – the policy is drawn up in German; if a translation into another language has been made available, this is for the convenience of the viewer only. In the event of contradictions between the German text and the translated text, the German text shall prevail.)